What is the size of the market: Estimates based on video output by US companies put the market share for Premiere Pro at approximately 24% of the overall video editing market, on par with the 27% held by closest competitor Final Cut Pro (Apple). Use of the product ranges from full-time, professional video editors down to Creative Cloud subscribers who use the tool as part of their overall creative suite.
Who are we targeting: This book primarily targets new and non-professional users of Premiere Pro. We assume the reader has little to no experience with non-linear digital video editing software.
Who are we targeting: This book primarily targets new and non-professional users of Premiere Pro. We assume the reader has little to no experience with non-linear digital video editing software.
