thinkEDU seeks to raise awareness of academic software discounts and offers easy academic verification process for Back to School shopping.

Students and teachers can save big money on popular computer software from thinkEDU, an academic reseller that caters to students, teachers, faculty and staff in college, K-12 and home school, offers a huge selection of popular software and more, discounted up to 85% off retail pricing. Co-founders Janet Drumm and Allan Fischler have a collective 30 years of experience marketing and selling academically-priced software to consumers in the educational market. Drumm served as Senior Vice President of Business Development and Fischler served as Director of Marketing for Journey Education Marketing, Inc.

“We see a huge opportunity in making academic software discounts and related products available to students,” says Fischler. “And with our combined experience, we see this as a win-win for students, educators, and for ourselves.”

“A recent study showed nearly 70% of college students are completely unaware that they qualify for software discounts because of their student status,” noted Drumm. “Too many parents are paying much more than they need to, and with two sons in college, I know first-hand how expensive tuition, books, meals, housing and the phone calls for things like futons can be.”

thinkEDU offers hundreds of the most popular software products from Microsoft, Adobe, Autodesk and many other software publishers, at savings up to 85% off retail pricing. In addition to discounted software, thinkEDU will offer computer accessories and gadgets that appeal to students, collegiate apparel, textbooks, art supplies, and dorm supplies. Students, teachers, faculty and staff can order 24/7 at Parents are welcome to place orders on behalf of their children that are students.

The only requirement to take advantage of these incredible savings is proof of academic status, and thinkEDU makes that easy. In fact, most college students are verified without having to do anything. thinkEDU has invested in sophisticated technology that can check a college student’s academic status based on the information collected during checkout.

“The academic verification process is what really makes our business different than a traditional ecommerce store,” said Fischler. “Our experience showed that this slows down the order fulfillment considerably and is a hassle for customers. We wanted to take the pain out of this process, and allow thinkEDU customers to get their products in a smooth, fast process. Our goal is to be the Amazon of education, where the customer experience with thinkEDU is our #1 priority.”