{"product_id":"mylab-marketing-with-pearson-etext-access-code-for-selling-today-partnering-to-create-value-9780135459584","title":"MyLab Marketing with Pearson eText Access Code for Selling Today: Partnering to Create Value","description":"\u003cp\u003eFor courses in selling.\u003c\/p\u003e \u003ch3\u003eThe premier research-backed personal-selling text\u003c\/h3\u003e \u003cp\u003e\u003ccite\u003e\u003cstrong\u003eSelling Today\u003c\/strong\u003e\u003c\/cite\u003e develops personal selling skills grounded in an ethical, customer-centered mindset. Organized around four core strategies—relationship, product, customer and presentation—the title offers the most “learn by doing” materials of any personal selling text, including robust role-play scenarios. Its video-based sales training support is unparalleled as a teaching and learning resource.\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003e16th Edition\u003c\/strong\u003e explores the impact of AI and other technological advances on selling and sales professionals in a competitive business world. Five new Reality Selling Today videos showcase the skills needed for a successful career in modern-day sales environments.\u003c\/p\u003e","brand":"ThinkEDU","offers":[{"title":"Default Title","offer_id":51833238749470,"sku":"9780135459584R130","price":166.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/4435\/9966\/files\/1024_3e0951e0-42d6-493d-8b1d-d2a07e360158.jpg?v=1778534082","url":"https:\/\/thinkedu.com\/products\/mylab-marketing-with-pearson-etext-access-code-for-selling-today-partnering-to-create-value-9780135459584","provider":"ThinkEDU","version":"1.0","type":"link"}