{"product_id":"marketing-for-hospitality-and-tourism-pearson-9780135433461","title":"Marketing for Hospitality and Tourism (Pearson+)","description":"\u003cp\u003ePearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom.\u003c\/p\u003e\u003cp\u003eFor courses in hospitality sales and marketing.\u003c\/p\u003e \u003ch3\u003eMarket leader in hospitality marketing around the world\u003c\/h3\u003e \u003cp\u003e\u003ccite\u003e\u003cstrong\u003eMarketing for Hospitality and Tourism\u003c\/strong\u003e\u003c\/cite\u003e is the definitive source for hospitality and tourism marketing worldwide, written by marketing thought leader Philip Kotler and industry experts. The text explores a full spectrum of areas and roles in hospitality and travel, while applying theory to real-world industry situations.\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003e9th Edition \u003c\/strong\u003ewas thoroughly revised based on extensive feedback from students and instructors as well as the expertise of a new co-author, Cristian Morosan. This edition emphasizes the major forces affecting marketing today, including uses of artificial intelligence for shaping marketing and customer service strategies.\u003c\/p\u003e","brand":"ThinkEDU","offers":[{"title":"Default Title","offer_id":59847953219870,"sku":"9780135433461R180","price":59.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/4435\/9966\/files\/1024_63941ea8-f112-449f-ba5f-416c6225b808.jpg?v=1787766616","url":"https:\/\/thinkedu.com\/products\/marketing-for-hospitality-and-tourism-pearson-9780135433461","provider":"ThinkEDU","version":"1.0","type":"link"}