{"product_id":"marketing-for-hospitality-and-tourism-9780135433423","title":"Marketing for Hospitality and Tourism","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMarketing for Hospitality and Tourism\u003c\/strong\u003e\u003c\/em\u003e is the definitive source for hospitality and tourism marketing worldwide, written by marketing thought leader Philip Kotler and industry experts. The text explores a full spectrum of areas and roles in hospitality and travel, while applying theory to real-world industry situations.\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003e9th Edition \u003c\/strong\u003ewas thoroughly revised with extensive feedback from students and instructors as well as the expertise of a new co-author, Cristian Morosan. This edition emphasizes the major forces affecting marketing today, including uses of artificial intelligence for shaping marketing and customer service strategies. Case studies present real-world problems for analysis, while experiential exercises introduce experiences you can draw on in future professions.\u003c\/p\u003e","brand":"ThinkEDU","offers":[{"title":"Default Title","offer_id":59847953514782,"sku":"9780135433423","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/4435\/9966\/files\/1024_cbbeff5e-abec-45e7-be72-256806f0dd9f.jpg?v=1787766618","url":"https:\/\/thinkedu.com\/products\/marketing-for-hospitality-and-tourism-9780135433423","provider":"ThinkEDU","version":"1.0","type":"link"}