{"product_id":"corporate-communication-9781036238902","title":"Corporate Communication","description":"\u003cp\u003eThis popular textbook continues to be the authoritative and definitive resource for students and educators. Its balance of theory and practice is ideal for student learning, with a grounding in academic literature and research brought to life through case studies of well-known organizations.\u003c\/p\u003e\r\n\u003cp\u003eThe new edition has been updated with new content on developments in digital communications and new media, sustainability, and new case studies Starbucks, Amazon, Microsoft and British Airways.\u003c\/p\u003e\r\n\u003cp\u003eThis textbook is essential reading for courses including corporate communication, organizational communication, management communication, strategic communication and public relations.\u003c\/p\u003e\r\n\u003cp\u003e\r\n\u003cstrong\u003eJoep Cornelissen\u003c\/strong\u003e is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.\u003c\/p\u003e","brand":"ThinkEDU","offers":[{"title":"Perpetual","offer_id":60832828260638,"sku":"9781036238902","price":184.0,"currency_code":"USD","in_stock":true},{"title":"180 Day Option","offer_id":60832828293406,"sku":"9781036238902R180","price":126.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/4435\/9966\/files\/1024_aacced3e-6697-4f48-bc24-d1811206cfba.jpg?v=1793827131","url":"https:\/\/thinkedu.com\/products\/corporate-communication-9781036238902","provider":"ThinkEDU","version":"1.0","type":"link"}